If you are a service professional your business probably wouldn’t exist without recommendations from other people. This conversation with Stacey Brown Randall will help you get more referrals so you can grow your business.
Stacey Brown Randall is a Business Growth Accelerator. Her mission is to help people make more money and find more time. Stacey is passionate about helping you get more referrals, become more productive and grow your business.
This conversation will do just that. Not matter what business you are in, you can get more referrals by following Stacey’s advice. If you are a service provider or an advisor, you won’t have a business without doing these things because most service businesses are built on referrals.
As I mention in the introduction of this episode, thank you for making this a great first year! If you want the next year to be even better, please fill out the end of year survey so I can create content that better suits your needs. It is completely anonymous and will only take 5 minutes. Click here to fill out the survey.
Get your copy of 4 Reasons Why You Don’t Get Referrals & What to Do About It, by Stacey Brown Randall.
In this episode:
- The vast majority of people look for recommendations from other people before making a purchasing decision
- Why asking for referrals doesn’t work
- Get more referrals by understanding the characters in the process
- Why just doing great work isn’t enough to get referrals (although it’s still important)
- Creating a client experience worth talking about
- How both work touch points and relationship touch points are important to getting more referrals
- Ensuring that your client experience is a repeatable process
- Customizing your client experience based on the tastes and preferences of the individual or company
- Creating a separate experience for your referral sources
- Why it might take a little time to earn more referrals from centers of influence
- The three platinum principles of getting referrals
- Creating systems and processes for staying in touch with people so you never forget
- Using simple tools to hold yourself accountable
- You don’t have to give a referral first, in order to get a referral
- We can’t expect our referral sources to screen opportunities for us
- How to have a conversation with a referral partner about your ideal client
- What to do with “referrals” that aren’t really referrals
- The difference in close rates for referrals vs. leads
Music by Elijah from NOMADS