A career setback can feel like the end of the world when you’re going through it. These bumps in the road can crush some people. But what if they were your biggest asset?
Ty Crandall is the founder and CEO of Credit Suite, the leader in business credit and financing for small businesses. Ty is an internationally known speaker and author, wrote one of the most popular books on business and personal credit building, Perfect Credit, and is also the author of one of the best-selling business credit books, Business Credit Decoded. Ty has been a lifelong entrepreneur and you’ll hear all about his journey on this episode, which includes a career setback that turned into a huge blessing.
Listen for two themes in this episode:
- Loss and recovery: the mortgage and housing crisis crushed a lot of people. For Ty, it was just a career setback and it made him stronger and gave him purpose.
- Educational selling: it’s all about taking the time to listen to a prospect and understand their real pain points. Then, and only then, offer a solution that works. Educate them first and the selling takes care of itself.
In this episode:
- How a military background can grow a person and benefit a business career
- Why not following the crowd can make for a more interesting life and successful career
- Lessons learned from an entry-level sales position
- Sitting with a prospect and understanding what their true needs and wants are
- What Ty learned during the mortgage crisis of 2007
- The efficacy of educational selling versus simply pitching a product or service
- The entrepreneur’s journey of trying something, making mistakes, and then adjusting
- A short education on how consumer credit really works
- Is the rise in “identity theft” really the result of severe data error?
- How your personal experiences (including a big career setback) can shape you and lead to great business ideas
- Ty Crandall’s LinkedIn Profile
- The Power of Habit, by Charles Duhigg
- The Power of Positive Thinking, by Dr. Norman Vincent Peale
Music by Elijah from NOMADS